Pueblo Urban Renewal Authority


Developer Incentives

Property Improvement Program

In 2009, PURA introduced the Downtown Facade Improvement Program with the goal of helping downtown business property owners actively participate in the redevelopment of their neighborhood by applying for the program’s low interest loan and grant funds to upgrade their building facades.  PURA’s first participant was downtown property owner Michael Jordan, who used the fund to rehabilitate his building at 201 S. Main.  The property houses the eco-friendly coffee house, Solar Roast.  Since then, PURA has introduced the Property Improvement Program in three additional urban renewal project areas thatt include Union Avenue, Lake Minnequa, and Pueblo’s Historic East Side.  In 2010, PURA approved its first East Side project, located at 720-724 East 4th Street.  PURA also approved its first property improvement project in the Union Avenue project area located at 124 Midwway.  The historic building on Midway, which faces Pueblo’s state-of-the-art City-County Library in the emerging “Mesa Junction” Downtown area will feature retail/office space when completed.  To find out if you are eligible for the property improvement program, click on the link below to download the application.


Property Improvement Program Application


Regional Tourism Act

PURA is working with its City Partners, including the City of Pueblo, the Greater Pueblo Chamber of Commerce, Pueblo Convention Center and the Pueblo Economic Development Corporation, to create a Regional Tourism Plan to attract new out-of-state visitors to Downtown Pueblo.  The plan includes the expansion of the Pueblo Convention Center from 54,000 sq. ft. to 95,000 sq. ft., construction of a new Riverwalk Boathouse, construction of a Regional Aquatic Facility that will house a competitive swim pool and indoor water park, three new mixed-use development projects that include new, moderate income housing and a hotel development, construction of an outdoor amphitheater on Pueblo’s scenic Riverwalk, renovation of Memorial Hall to attract new entertainment, and a three-story parking structure with a walkway to the hotel that adjoins the expanded convention center.  The next planned phase of the Riverwalk development is dubbed the “E-District” because it will serve as a major entertainment anchor of the Riverwalk.  Please click on the link below to view Pueblo’s Regional Tourism Act Application.


Regional Tourism Project Application